Quality and big names are no guarantee of a show’s success, or of the success of a backer of that show, for that matter.

Before You Get Excited About Netflix TV, Read This | Mediaworks: Tuning In - Advertising Age

This article has been making the rounds today on Tumblr and Twitter.  Most of the focus has been on the Netflix vs. HBO plot line but the above quote strikes me as as key point.

On the web, specifically in regards to original web shows, authenticity trumps production values.  I’m not saying great equipment, strong editing and lighting and cool post-production don’t make for great web shows, but they are not necessary to be a success.

What is necessary - no, required, is a passionate creator who knows how to find and build their audience.  Make content that is an extension of your passion.  Find people who appreciate your passion.  Watch your show grow.

(via evangotlib)

They’re making a television show for the Web. It’s different…

(via mikehudack)

I was saying the same thing this morning in #webserieschat (so if you were there, feel free to skip my reiteration here.) The distribution mechanism is not the medium. TV streamed on the web is still TV, just as a “made-for-TV” film is still a film and “straight to DVD movie” is still a movie. The creation mechanism is the medium.

Netflix is creating television content because it stacks up well against the other content they already have, the vast majority of which was already created with televised home viewing in mind (both film and TV.)

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I agree wholeheartedly. We are entering a period where the method and medium you use to consume information will no longer be a predictor of that informations level of quality. Content is content, and those that create the best experience will be the ones that survive, regardless of their broadcast origins. 

(via spytap)

Source: adage.com